Live 88 Privacy Policy – Data Protection for Malaysian Players

Live 88 understands that privacy is a matter of trust. When you choose to register and play on our platform, you are entrusting us with your personal information — and we do not take that trust lightly. This Privacy Policy is written in plain, straightforward language because we believe you deserve to know exactly what happens to your data, rather than wading through a confusing legal document.

This Policy explains in detail: what types of personal data Live 88 collects from you, why we need it, how we store and protect it, when and with whom we may share it (under very strict conditions), and what rights you have as the owner of that data. This is not merely a legal requirement — it is an open agreement between Live 88 and every member of our platform.

This Privacy Policy applies to all use of the Live 88 platform, including the website live88-bangla.com, the Live 88 mobile app, and all services provided through the platform. It also covers all interactions you have with our customer support team via live chat, email, or WhatsApp.

Live 88 only collects data that is genuinely necessary to provide you with a safe, fair, and responsible service. Below are the categories of data we collect:

We do not collect information that is unrelated to the provision of our services. live 88 also does not collect sensitive data such as health information, religious beliefs, or political views, except where required by law.

For identity verification (KYC), we may request copies of documents such as your MyKad, driving licence, or recent bank statement. These documents are handled with the highest level of security and accessed only by authorised personnel for verification purposes.

Live 88 uses your personal data for the following purposes, and only for these purposes:

• Account Management: To create, verify, and manage your Live 88 account, including the login process, two-factor authentication, and account recovery.
• Transaction Processing: To process deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, as well as withdrawals of winnings to your account.
• Service Provision: To give you access to all games and services on Live 88, including Sports Betting, Live Casino, slots, lottery, and jackpot.
• Security & Fraud Prevention: To detect and prevent fraudulent activity, money laundering, multi-account abuse, and other security threats to our platform and members.
• Legal Compliance: To meet our legal obligations, including KYC and AML (Anti-Money Laundering) requirements as prescribed by law.
• Customer Support: To respond to enquiries, resolve complaints, and provide technical assistance through all support channels.
• Platform Improvements: To analyse aggregated (not individual) usage patterns in order to improve the user experience, platform performance, and game selection.
• Responsible Gambling: To monitor betting patterns that may indicate signs of problem gambling, and to enforce the limits you have set on your own account.
• Service Communications: To send you important notifications regarding your account, transactions, policy updates, and relevant promotions.

Live 88 will not use your data for any purpose beyond those listed above without obtaining your consent first. You may opt out of marketing communications at any time through your account settings or by contacting our support team.

Live 88 does not sell, rent, or trade your personal data to any third party for marketing or advertising purposes. Full stop. No exceptions.

However, in the course of operating the platform, there are limited situations where your data may be shared with the following parties — and only to the extent strictly necessary:

• Payment Service Providers: Required transaction data is shared with e-wallet providers (Touch 'n Go, GrabPay, Boost, ShopeePay), DuitNow, and banks supporting FPX to process your deposits and withdrawals. Only information necessary for the transaction is shared.
• Game Providers: Game content providers may receive session information required for technical game functionality — this is the minimum data necessary and does not involve your personal identity data.
• Identity Verification Services: For KYC purposes, identity verification data may be shared with recognised third-party verification service providers who are bound by strict confidentiality agreements.
• Legal Authorities: Live 88 may disclose personal data when required by law, court order, or direction from a competent authority. In such cases, we will make reasonable efforts to notify you before the disclosure is made, unless we are legally prohibited from doing so.

Live 88 continually invests in security infrastructure to ensure your data is protected at every level. Below are the key security measures we have in place:

• 256-bit SSL Encryption: All data transmitted between your device and Live 88's servers is encrypted using TLS with 256-bit key length — the same standard used by Malaysian banking institutions.
• Stored Data Encryption: Sensitive data — including passwords (stored as irreversible hashes), card numbers, and financial information — is stored in encrypted form in our databases.
• Multi-Layered Access Controls: Access to systems that store members' personal data is restricted to authorised personnel only, with multi-factor authentication and full audit logging in place.
• 24/7 Security Monitoring: Intrusion detection systems and anomaly monitoring operate around the clock to detect and respond to any security threats in real time.
• Regular Security Testing: Live 88 conducts regular penetration testing and security audits by independent third parties to identify and address any vulnerabilities before they can be exploited.
• Two-Factor Authentication (2FA): Members are encouraged to enable 2FA on their accounts for an added layer of protection against unauthorised access.

While Live 88 takes all reasonable steps to protect your data, no system can guarantee 100% absolute security. In the event of a security incident affecting your data, we will notify you within 72 hours and take appropriate remedial action.

Live 88 uses cookies and similar tracking technologies to enhance your experience on our platform. Below are the types of cookies we use and their purposes:

• Essential Cookies (Required): These cookies are required for the platform's core functions, such as maintaining your login session, remembering the contents of your bet slip, and ensuring transactions run smoothly. Without them, the platform will not function properly. These cookies cannot be disabled.
• User Preference Cookies: These cookies store your preferences such as display language, odds settings, and your chosen layout so you do not have to reconfigure them each time you log in.
• Analytics Cookies: We use analytics cookies to understand how members use our platform in aggregate — for example, which pages are visited most, how long users spend in certain sections, and common navigation paths. This information helps us improve the platform. The data is collected anonymously and is not used to identify individuals.
• Security Cookies: These cookies are used to detect suspicious activity, prevent fraud, and protect your account from unauthorised access.

You can manage your cookie settings through your web browser. Most modern browsers allow you to view, manage, and delete cookies. Please note, however, that disabling certain cookies may affect the functionality of the Live 88 platform.

Live 88 also uses standard tracking pixels to measure the effectiveness of our marketing campaigns. This technology does not collect personal data that can directly identify you.

As a Live 88 member, you have the following rights regarding your personal data. All requests can be submitted via email at support@live88-bangla.com or through live chat:

Live 88 is a betting platform exclusively for individuals aged 18 years of age and above. We do not knowingly collect any personal data from minors. All registration processes are designed to verify the applicant's age, and we conduct periodic age verification checks as part of our KYC process.

Should we discover that personal data belonging to a minor has been collected without our knowledge, we will promptly delete that data and close the account in question. Any related balance will be frozen while an investigation is carried out.

If you are a parent or guardian and discover that your underage child has registered an account with Live 88, please contact us immediately at support@live88-bangla.com. We will act promptly to address the situation.

Live 88 retains your personal data only for as long as necessary for the purposes stated in this Privacy Policy, or as required by law. The following are general data retention guidelines:

• Active Account Data: For as long as your account is active with live 88, we retain all personal data associated with the operation of that account.
• Data After Account Closure: After you close your account, we retain identity information and transaction records for a minimum of 5 years to comply with legal requirements relating to AML and financial reporting.
• Support Communication Records: Records of conversations with the support team are retained for 2 years for reference and dispute resolution purposes.
• Security Logs: Technical and security logs are retained for 12 months for the purpose of security incident investigation and fraud prevention.
• Cookies Data: Session cookies expire when you close your browser. Persistent cookies expire after a set period — typically between 30 days and 12 months, depending on the cookie type.

When data is no longer needed and there is no legal obligation to retain it, live 88 will securely delete or anonymise it using methods that ensure it cannot be recovered.

Live 88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements, or improvements to how we protect your privacy. All amendments will be published on this page with a new "Updated" date.

For material changes — that is, changes that significantly affect how we use or protect your data — live 88 will notify you via an in-platform notice or an email to the address registered on your account, at least 7 days before the changes take effect.

Your continued use of the Live 88 platform after any amendment is published constitutes your acceptance of the revised policy. If you do not agree with the changes, you have the right to close your account and withdraw your eligible cash balance before the new policy takes effect.

We recommend checking this page periodically to stay informed about how we protect your personal data at live 88.

If you have any questions, concerns, or requests regarding this Privacy Policy or how Live 88 handles your personal data, we encourage you to reach out to us directly. Our team is ready to assist in Bahasa Malaysia.

Channels available to you:

• Email: support@live88-bangla.com — please include the subject line "Privacy Policy Enquiry" so your request is routed to the relevant team as quickly as possible.
• Live Chat: The live chat function within the Live 88 platform — the fastest way to get an initial response, available 24 hours a day, 7 days a week.
• WhatsApp: WhatsApp support in Bahasa Malaysia is available for issues requiring immediate assistance.

Live 88 is committed to responding to all privacy-related enquiries within 3 business days and resolving data rights requests within a maximum of 30 calendar days from the date the request is received, in line with data protection best practices.